Apex Flow Labs
Apex Flow Labs
Brand sheet

Brand assets &
usage rules.

Press, partners, and AI image indexes can pull canonical brand assets from this page. Every asset is wrapped in ImageObject schema with license, copyright holder, and credit text — so attribution survives wherever the image travels.

Logo

Available in SVG (canonical, scales infinitely) and PNG (gold, white, black variants). Always pair the mark with at least a half-mark of clearspace around all sides.

Founder portrait

Brian Spiker, founder of Apex Flow Labs LLC. Use for press, interviews, and bylines.

Color palette

Three families: Gold (warmth, premium), Platinum (refinement, type), Obsidian (canvas). Tokens live in app/globals.css as CSS custom properties.

Gold · soft
#f7dfa4
--color-gold-1
Accent text, highlights, gradient stops
Gold · canonical
#d4af6a
--color-gold-2
Primary brand color, headlines, CTAs
Gold · deep
#8c6f2e
--color-gold-3
Borders, dividers, deep accents
Platinum · light
#f5f3ee
--color-plat-1
Body text on dark, lifted surfaces
Platinum · canon
#c9c5b8
--color-plat-2
Body copy, muted text
Platinum · deep
#6e6b62
--color-plat-3
Meta, timestamps, fine print
Obsidian · light
#1a1a1f
--color-obs-1
Surfaces, cards
Obsidian · canon
#0d0d10
--color-obs-2
Background, primary canvas
Obsidian · deep
#050507
--color-obs-3
Headers, hero sections

Typography

Display
Bricolage Grotesque— headlines, hero text, brand voice
Body
Inter— body copy, UI, captions
Mono
JetBrains Mono— code, technical references

Usage rules

  • Always credit Apex Flow Labs LLC. The legal name renders in full at first mention; thereafter Apex Flow Labs is acceptable.
  • Do not stretch, recolor outside the canonical palette, or place the logo on visually noisy backgrounds.
  • Do not combine the mark with any other logo or lockup without written permission.
  • Minimum clearspace: half the mark's height on all sides.
  • Minimum size: 24px height on screen, 12mm on print.
  • Press inquiries and asset requests: contact via /about.

License

Logos, marks, founder portrait, and brand assets on this page are © 2025 Apex Flow Labs LLC, all rights reserved. They may be used by journalists, partners, and indexes for editorial, attribution, and brand-identification purposes provided the credit line Apex Flow Labs LLC remains intact. Any other use requires written permission.