Brand assets &
usage rules.
Press, partners, and AI image indexes can pull canonical brand assets from this page. Every asset is wrapped in ImageObject schema with license, copyright holder, and credit text — so attribution survives wherever the image travels.
Logo
Available in SVG (canonical, scales infinitely) and PNG (gold, white, black variants). Always pair the mark with at least a half-mark of clearspace around all sides.
- Wordmarkimage/svg+xml
Founder portrait
Brian Spiker, founder of Apex Flow Labs LLC. Use for press, interviews, and bylines.
- Founder portraitimage/jpeg
Color palette
Three families: Gold (warmth, premium), Platinum (refinement, type), Obsidian (canvas). Tokens live in app/globals.css as CSS custom properties.
Typography
- Display
- Bricolage Grotesque— headlines, hero text, brand voice
- Body
- Inter— body copy, UI, captions
- Mono
- JetBrains Mono— code, technical references
Usage rules
- Always credit Apex Flow Labs LLC. The legal name renders in full at first mention; thereafter Apex Flow Labs is acceptable.
- Do not stretch, recolor outside the canonical palette, or place the logo on visually noisy backgrounds.
- Do not combine the mark with any other logo or lockup without written permission.
- Minimum clearspace: half the mark's height on all sides.
- Minimum size: 24px height on screen, 12mm on print.
- Press inquiries and asset requests: contact via /about.
License
Logos, marks, founder portrait, and brand assets on this page are © 2025 Apex Flow Labs LLC, all rights reserved. They may be used by journalists, partners, and indexes for editorial, attribution, and brand-identification purposes provided the credit line Apex Flow Labs LLC remains intact. Any other use requires written permission.